When I had to go through the communication planning process for the first time I hit a very big snag very early on. Everywhere I went had a different definition of what a goal, objective, strategy or tactic was. The more I read the more I got mixed up. But then I found a podcast by a man named Shel Holtz on Inside PR, a great and reliable PR podcast. He breaks it down very clearly and uses a series of events we’re all familiar with to go through the planning process. I hope this helps you as much as it helps me and the classmates I’ve already shared it with.

Inside PR Podcast