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I’m not impressed ABC. Here I am trying to write a positive review of your newsroom, (because lets face it, I’ve liked what I’ve been seeing) and I can’t find it. Seriously. Where is it?

Oh. There’s no link to it from ABC.com? I thought the point of your newsroom was to keep all of your important news in one place, where a member of any of your publics – whether it be the media, your shareholders, or a fan who wants to keep up to date with all things ABC – can quickly get your information.

I’d been looking for nearly half an hour, and gave up. I moved on to find other information. Then, when I was searching for something else altogether, i stumble upon your newsroom. Poor form.

So I’ve found it. Now what? There’s nothing on the front page i couldn’t find on the TV guide channel. Its just your programming schedule.

Oh, here’s a link to your “Daily Press Releases”. And there’s one press release. Where’s the good stuff?

Where’s the stories about you planting trees in local parks, where’s the story about the millions of dollars you’ve donated to communities and countries near and far? I’d even take a press release explaining your side of teh story in some crisis. But you’re giving me nothing! Heck, I know you’re doing this stuff, I found a small section on the ABC homepage about community involvement.

Lets take a look at some good newsrooms, shall we?

  • Coca-Cola – Notice how they shamelessly flaunt their good will actions and their environmental sustainability initiatives. They do that because thats the stuff we want to hear about. Not what is scheduled when…
  • Apple – Do you see the URL on that link? http://www.apple.com/pr. I’m not sure they could have made that easier to find.
  • CBS – If you want to know what you should probably be doing, look to the people who are doing it better than you. Here’s where your competition is making it in the media more than you. These headlines are something a journalist/blogger could work with.

I expected better from you ABC. Maybe you should hire me and I can fix this. Please see my resume and cover letter attached.

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